“We need sponsors.”
Maybe. But if brands do not clearly understand what they are buying into, more outreach will not fix the problem.
Independent Football Strategic Advisory
A club says it needs sponsors.
An agent says clubs are not responding.
A player wants more visibility.
An investor wants introductions.
Majlis works out what is actually blocking the outcome, before time, money and relationships are spent fixing the wrong thing.
Private first conversation. We diagnose before we scope.
When People Come to Majlis
Maybe. But if brands do not clearly understand what they are buying into, more outreach will not fix the problem.
More contacts may not be the answer. The issue may be the player, the positioning, the target list, the timing or the way the approach is being made.
More exposure does not automatically create more value. The market first needs to understand what you should be known for.
An introduction is only useful when the timing, context and proposition are right. The wrong approach can close the door before the conversation begins.
Before we recommend an action, we work out what is actually stopping the result.
Services
Review the commercial proposition, target buyers and sales process behind your football business.
Prepare the rights, packages and brand proposition before approaching sponsors.
Understand how a coach, executive, owner or club is perceived, and what may affect trust, authority or professional opportunities.
Explore the Reputation AuditUnderstand the market, stakeholders and approach before pursuing football business in the Gulf.
When Majlis Makes Sense
A commercial, reputational or strategic issue is affecting the next decision.
Players are not moving, the market is not responding or the business needs a clearer way to grow.
The next move depends on how the market understands your value, not only on your track record.
You see an opportunity in football or a new market, but need context before committing relationships, capital or reputation.
If the problem is clear and the answer is obvious, you probably do not need Majlis.
If the consequences matter and the answer is not obvious, that is usually where we become useful.
What Happens Next
Start with the situation, the objective and what is currently not working.
We look at what is really driving the problem and whether Majlis is the right fit.
If there is a clear role for Majlis, we define the scope around the problem. If there is not, we tell you.
Scope follows the problem, not the other way around.
Discuss Your SituationPrivate first conversation. No obligation. No pre-selected package.
Why Majlis
Majlis is deliberately founder-led. The person you speak to is the person thinking through the problem.
We work from the realities of football: clubs, agents, players, executives, reputation, commercial value, market entry and the decisions around them.
The Transfer Window Playbook turns Majlis thinking into a practical framework for agents navigating positioning, targeting, outreach, follow-up and decision-making during the window.
Majlis is based in Dubai, with European relationships and direct exposure to the business and relationship dynamics of the GCC.
We are not inside the client's politics and we are not paid to recommend execution for the sake of execution. If Majlis is not the right answer, we say so.
No manufactured scale. No invented case studies. Credibility has to be earned through the work.
For agents and agencies
Work independently
Use the worksheets to organise positioning, club research, first contact and follow-up. For agents and agencies, with or without an existing player portfolio.
€97
Explore the PlaybookOne-time purchase · Digital edition. Applicable taxes or currency conversion may affect the checkout total.
Work with Andreia
Bring a real player situation, club approach or transfer-window process for an individual review. Includes preparation, a private session and a 30-day action plan.
Explore the ReviewSeparate private advisory service. Not included in the Playbook purchase.
Prefer to see the approach first? Start with the free 60-Day Pre-Window Checklist.

Founder
Founder & Senior Strategic Adviser, Majlis Consultancy
My work starts with listening for the part of the problem that is not being said.
Before Majlis, my background moved through journalism, strategic communication, marketing, brand development, sponsorship and international business environments.
That combination taught me something useful: the visible request is often only the surface of the decision.
I work directly with clients because strategic advisory depends on context, discretion and judgement. There is no hand-off to a junior account team once the conversation becomes important.
Direct access. Independent judgement. Absolute discretion.
Contact
Tell me what you are working on, what you need help with and when you need to make a decision.
The introductory call is a first conversation about your enquiry, not the paid Review or Audit.